Get in touch

hello@hillcraft.co

Articles

Insights for Mission-Driven Teams

Practical strategies for product development, validation, and growth. Written for leaders who want to build the right thing, the right way.

Leadership12 min read

Pivot or Persevere: How to Make the Decision You Keep Avoiding

Leaders stuck between killing a failing project and fully committing to it usually do the worst thing: keep it on life support. Here is a framework for making the call.

Michael Lukaszewski

April 15, 2026

Product Strategy10 min read

Why Your First Step Should Probably Be a Janky Prototype

Mission-driven organizations consistently over-invest in ideas before testing them. A rough prototype and five honest conversations will tell you more than months of planning ever will.

Michael Lukaszewski

April 5, 2026

Engineering12 min read

The SEO Problem Every Lovable Site Has (And How to Fix It)

If you've built your marketing site on Lovable, there's a good chance you have an SEO problem you don't know about yet. Here's what's happening and how to fix it.

Michael Lukaszewski

March 20, 2026

Leadership11 min read

Confidently Wrong: Your AI Usually Agrees With You and That's the Problem

Capable, experienced people are walking away from AI conversations more confident than they should be. Here's why — and how to keep your judgment intact.

Michael Lukaszewski

March 20, 2026

Product Strategy14 min read

Six Things to Do Before You Go Live

Building the product is the easy part. The teams that win at launch show up with their message, market, and positioning already dialed in.

Michael Lukaszewski

March 18, 2026

Leadership9 min read

Stop Asking GPT to Produce. Start Asking It to Push Back.

GPT is a thought multiplier, not just a productivity hack. Here are deeper ways business owners can use AI to sharpen strategy and improve decision quality.

Michael Lukaszewski

February 13, 2026

Engineering8 min read

5 Security Measures Every Growing Team Should Implement This Week

Speed without structure leads to exposed APIs, leaked credentials, and admin privileges in the wrong hands. Here are five practical security measures you can implement today.

Michael Lukaszewski

January 25, 2026

Product Strategy10 min read

10 Things We're Doing in 60 Days to Validate a SaaS Product

Before we write a single line of production code, we invest 60 days in validation. Here's the exact playbook we're running right now.

Michael Lukaszewski

December 30, 2025

Engineering10 min read

Why Your Vibe-Coded Project Is Headed for Disaster (And How to Fix It)

The projects that start with the best vibes often face the most brutal technical reckonings. Here's how to avoid the vibe cliff.

Michael Lukaszewski

December 5, 2025

Product Strategy12 min read

14 Ways to Validate Your Product Idea and Find Market Fit

Discover effective product validation strategies for startups and product teams. Learn frameworks like Lean Startup and RICE to minimize risk and ensure your product meets market demands.

Michael Lukaszewski

December 5, 2025

Product Strategy8 min read

10 Things to Include in Your Software Brief

A vague brief leads to expensive back-and-forth, missed expectations, and products that solve the wrong problem. Here's what belongs in every software brief.

Michael Lukaszewski

December 5, 2025

I need to build

I need to grow

Resources

Case Studies

Insights for Mission-Driven Teams

Pivot or Persevere: How to Make the Decision You Keep Avoiding

Why Your First Step Should Probably Be a Janky Prototype

The SEO Problem Every Lovable Site Has (And How to Fix It)

Confidently Wrong: Your AI Usually Agrees With You and That's the Problem

Six Things to Do Before You Go Live

Stop Asking GPT to Produce. Start Asking It to Push Back.

5 Security Measures Every Growing Team Should Implement This Week

10 Things We're Doing in 60 Days to Validate a SaaS Product

Why Your Vibe-Coded Project Is Headed for Disaster (And How to Fix It)

14 Ways to Validate Your Product Idea and Find Market Fit

10 Things to Include in Your Software Brief