Get a Demo-Ready Prototype in Just 4 Weeks
We deliver way more than mockups - you will have something you can show, actionable user feedback, and a clear roadmap for what's next.
Week 1
Strategy & Discovery
Week 2
Design & Build
Week 3
Test & Refine
Week 4
Launch & Deliver
Perfect for early-stage visionaries who need more than a deck.
Founders who need something real to show stakeholders
Product leaders exploring a new product line or internal tool
Non-technical innovators with a big idea but no clear path to build
Startups looking to validate before committing serious time or money
"The best way to validate your product concept is to put something in front of users as quickly as possible. Demos before memos."— Aparna Chennapragada, CPO at Microsoft
We build what we call Strategic Prototypes
The sweet spot between throwaway mockups and overbuilt software
More than a vibe
It's not just pretty pixels—it works well enough to test, share, and gather real feedback.
Less than a full platform
No over-engineering, no wasted budget. You're not paying for features you don't need (yet).
Built with intent
Backed by real strategy and real user insight. It's designed to validate the core of your product before you commit to a full build.
Here's what you get in 4 weeks
The Prototype
At the heart of our program is a clickable prototype that shows how your product will look, feel, and function. It's designed based on real customer insights and perfect for investor demos or stakeholder previews.
- Beautifully designed interface that looks and feels like a real product
- Interactive flows for core user journeys (sign-up, dashboard, key actions)
- Custom-branded to match your company or product identity
- Shareable via link with no special software needed
- Developer-friendly design that can guide future development
Tons of Supporting Materials
Our Show and Sell program delivers everything founders need to move from idea to visualized product. We focus on creating strategic assets that help you validate, pitch, and prepare for development.
- 90-minute strategy call to clarify product vision and user goals
- Two customer discovery calls with ideal users and industry experts
- Product Requirements Document defining what you're building and why
- Customer Journey Map showing how users move through your product
- Live user walkthroughs with 2-3 people to capture actionable feedback
- And yeah, we'll give you a deck, too.
Our Work in Action
Here's how we've helped teams validate their ideas and build products that matter.
Birdseye
A data visualization tool that helps teams make sense of complex analytics. We built a working prototype that secured $2M in seed funding.
Customer interviews with 15 data analysts
Interactive prototype with real data integration
User testing with 8 potential customers
Investor-ready demo that secured funding
Relay
A communication platform for distributed teams. Our prototype helped them pivot from video-first to async-first approach, saving 6 months of development.
Survey of 200+ remote workers
Rapid prototyping of 3 different concepts
A/B testing with target users
Strategic pivot that doubled user engagement
Alignify
An AI-powered goal alignment tool for enterprise teams. Our prototype validation led to a $500K enterprise contract before building the full product.
Enterprise buyer interviews
AI-powered prototype with real enterprise data
Pilot program with 3 Fortune 500 companies
$500K contract signed based on prototype
"The biggest cause of startup failure is not building something people want. The only way to win is to learn faster than anyone else."— Eric Ries, Author of The Lean Startup
Meet Your Team
Work with experienced product strategists and designers who have helped dozens of founders bring their ideas to life.
Michael
Co-founder & CEO of Hillcraft
With over 15 years of experience helping startups define and launch their products, Michael helps founders clarify their vision and translate it into strategic assets that attract investors and users.
Areas of Expertise
Tim Whitacre
Co-founder & CTO of Hillcraft
Tim is a tech leader with 15+ years experience building digital products. As former VP of Engineering at PartnerHero and CTO at Wela, he specializes in translating business vision into elegant technical solutions that scale.
Areas of Expertise
Ready to Build Your Prototype?
Take the first step toward transforming your vision into reality
Schedule a Discovery Call